How to Choose a Business Name
How to Choose a Business Name, Part 11: Retention
There are scientific characteristics that make up a good business name, and these are covered in this series so you can choose a business name easily.
How to Choose a Business Name, Part 10: Real Words and Expressions
Using real words and common expressions in business naming. How to choose a business name that others already relate to.
How to Choose a Business Name, Part 9: Spelling
Are you sure the name you’re about to choose for your new business is easy to spell? You should be as spelling is a major factor in making sure your brand can survive.
How to Choose a Business Name, Part 8: Keyword Match
Should your brand name describe exactly what you do? Should it relate somewhat? Or should it just give a general feeling and allow you to define it as you grow?
How to Choose a Business Name, Part 7: Alphabet
When choosing a name for your new business, one thing that shouldn’t be overlooked is the first letter. It will be the first sound your customers hear, and the first thing they read.
How to Choose a Business Name, Part 6: Length
The length of your business name is important for your brand, and it can affect your customers’ memory and retention. Here’s why.
How to Choose a Business Name, Part 5: Longevity
What will the name you’ve chosen say about you in five years? In fifty? Here are three areas to think about when choosing a name for longevity.
How to Choose a Business Name, Part 4: Uniqueness
When there are infinite possibilities for your new brand, the one thing you do not want to do is choose a unique company name that goes unnoticed among a sea of similar names.
How to Choose a Business Name, Part 3: Conflicts
You picked a name, you launched your company, sales are flying…and you get a letter via certified mail that states your name violates a federal trademark, and that you must immediately cease use, transfer the domain.
How to Choose a Business Name, Part 2: Pronunciation
You’ve launched your site. Your first customers loved it…but growth has slowed. Wait…what?! Why?! Well, you’ve seriously disabled your word of mouth when you create a brand that people cannot pronounce correctly.
